Victoria’s Secret Fashion – Foto: instagram
The Victoria’s Secret Fashion Show 2025 takes place this Wednesday, October 15, in New York, United States. The live broadcast begins at 8 PM Brasília time, on the Prime Video platform and the brand’s YouTube, TikTok, and Instagram channels. Models like Adriana Lima and Gigi Hadid return to the runway, alongside musical performances by Karol G and TWICE, to promote the American brand’s new lingerie collections.
The edition marks the second year of the event’s return, paused in 2018 due to controversies over diversity and past associations. The production takes place in Brooklyn, focusing on including diverse model profiles.
The broadcast includes a pink carpet pre-show starting at 6 PM, hosted by Law Roach and Zanna Roberts Rassi.
Iconic returns to the runway
Adriana Lima, who walked in 18 previous editions, opens the event with looks inspired by celestial themes. Gigi Hadid, who participated in 2015 and 2016, returns after years away, showcasing crystal angel wings.
Their participation reinforces Victoria’s Secret’s strategy to reconnect with longtime fans. Barbara Palvin and Alessandra Ambrósio complete the group of confirmed veterans.
New faces in the model lineup
Angel Reese, a WNBA player, debuts as the first professional athlete in the show. Her presence highlights the brand’s expansion into women’s sports, with a one-year contract.
Ashley Graham, a plus-size model, walks for the second consecutive time, wearing haute couture pieces. Daiane Sodré, a Brazilian, joins the newcomers alongside Yumi Nu and Alex Consani.
- Angel Reese: First WNBA athlete in the event, promoting sports empowerment.
- Daiane Sodré: Brazilian representative, with experience in the brand’s global campaigns.
- Yumi Nu: Japanese-American model, focused on ethnic diversity.
Confirmed musical performances
Karol G, the Colombian singer, performs hits like “TQG” during the colorful lingerie segment. The South Korean group TWICE, featuring Nayeon, Momo, Jihyo, and Tzuyu, marks the second K-pop appearance in the show.
Missy Elliott, a hip-hop icon, closes the performances with classic tracks adapted to the nighttime theme. Madison Beer, a rising pop star, joins the lineup with songs from her recent album.
The performances occur in 10-minute intervals, synchronized with runway set changes.
Production and broadcast details
Creative direction is led by Adam Selman, who designs costumes for the first 20 models. Joseph Altuzarra contributes atelier pieces, incorporating French high-fashion elements.
The event lasts about 45 minutes, with real-time shopping options via Amazon Live. The full recording remains available on YouTube after the live stream.
The venue, Steiner Studios in Brooklyn, hosts 500 guests, including celebrities and international buyers. The lighting uses LED technology to simulate flight effects.
Evolution of the event format
The 2025 show incorporates digital elements, such as interactive TikTok filters for viewers. Compared to 2024, it increases the representation of models over 40, like Candice Swanepoel, by 20%.
The 2018 pause led to internal reformulations, focusing on empowerment narratives. This year, 35 models participate, compared to 28 in the previous edition.
The brand reports a 15% growth in online sales after the 2024 return, driven by the show’s buzz.
Highlighted Brazilian presence
Alessandra Ambrósio, from Erechim, walks for the 15th time, wearing synthetic diamond jewelry valued at $1 million. Adriana Lima, from Salvador, shares behind-the-scenes content on social media before the event.
Isabeli Fontana, another Brazilian from São Paulo, not officially confirmed, may appear as a surprise guest. The Brazilian participation reinforces the brand’s global appeal in the country, which accounts for 10% of its Latin American sales.
The event attracts 5 million global views, with a peak in Brazil during past broadcasts.
