Avril Lavigne. – Foto: Instagram @avrillavigne
Singer Avril Lavigne launched her first wine, named “Complicated,” in partnership with Banshee Wines, and celebrated her 40th birthday with a performance alongside rock icon Billy Idol. The limited-edition pinot noir, priced at $30, was inspired by her Greatest Hits Tour and is available now. The initiative also supports She Is the Music, an organization focused on empowering women in the music industry. The show with Idol at the Kia Forum in Los Angeles marked a special moment in Lavigne’s career.
The collaboration with Banshee Wines stemmed from Lavigne’s habit of featuring the brand’s bar at her post-show parties. The name “Complicated” references her 2002 hit song, tying her musical legacy to the new venture. The partnership also offers “Sip and Spin” kits, including a record player and vinyl of her debut album, “Let Go.”
- The wine features cherry and raspberry notes with a light, velvety texture.
- A portion of proceeds supports She Is the Music.
- “Sip and Spin” kits include exclusive items for fans.
Partnership with rock icons
The performance with Billy Idol, on her 40th birthday, featured the track “77” from Idol’s new album, “Dream Into It.” The event at the Kia Forum included a surprise: Idol presented Lavigne with a birthday cake backstage. The night reinforced her connection with rock legends.
Lavigne also met Joan Jett, with whom she previously collaborated by covering “Bad Reputation” during her 2007 tour. The encounter symbolized a connection to her musical influences.
New chapter in career
The “Complicated” wine marks Lavigne’s entry into the beverage market, a sector popular among celebrities. The pinot noir reflects her personal taste, developed during her tour. The project also highlights her commitment to social causes, like supporting women in music.
The Banshee Wines partnership was planned over months, aiming to create a product blending quality and fan appeal. The limited-edition wine is already generating market buzz.
Musical connections and legacy
Lavigne remains active with musical collaborations. Beyond Billy Idol, she is planning a project with Bon Jovi, reinforcing her relevance in rock. Her career, which began with “Let Go,” continues to evolve through strategic partnerships.
The singer expressed excitement about her new ventures, emphasizing the importance of exploring diverse artistic expressions. Her ability to blend music, entrepreneurship, and philanthropy solidifies her multifaceted persona.
Wine reflects artistic identity
The “Complicated” launch goes beyond a commercial product. The name and bottle design reinforce Lavigne’s identity, linking directly to her musical history. The wine is described as accessible, ideal for fans and casual pinot noir enthusiasts.
Show highlights versatility
The performance with Billy Idol at the Kia Forum was a milestone. Lavigne performed with energy, proving her pop-punk essence remains strong. Her meeting with Joan Jett also underscored her influence in female rock.
Promising future
At 40, Avril Lavigne shows no signs of slowing down. The “Complicated” wine and collaborations with rock icons highlight her reinvention. Future projects, like the Bon Jovi collaboration, suggest she will continue expanding her horizons. Her career blends innovation, nostalgia, and social commitment, keeping her a global entertainment reference.
